Mark Shepard is one of the pioneers of regenerative agriculture, and last week, I had the opportunity to attend one of his events in Belgium.
His presentation was about water in agriculture, which was fascinating.
But the part that stood out to me most was his discussion on applying the “McDonald’s real estate model” to agriculture.
Mark is one of the success stories of the regenerative agriculture movement, so it was fascinating to hear him talk about the economics of farming:
- How his farm is producing a livelihood for his family by selling produce.
- How he focuses on the value of real estate, keep his eye on the long term and don’t lose money on the agriculture
- how he partners with new investors to expand to more properties
- How he co-founded a cooperative of organic farmers in Wisconsin, creating a vertically integrated business model with annual revenues exceeding $1 billion!
If you’re interested in hearing more about this, I highly recommend this longer talk he did on how he runs things:
I can also recommend his book: Restuaration Agriculture, which was one of the first book I rread on the topic!
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