Category: Uncategorized

Tijdens het traject bij Fresh Ventures ben ik diep in de wereld van voedingsmerken aan het duiken. Dit bracht me terug bij waar ik begin dit jaar mee bezig was: Dit lijken eenvoudige vragen, maar het antwoord is nog altijd complex. Daarom dacht ik dat het een leuk project zou zijn om zelf een antwoord…

In November, I joined the Fresh Ventures Studio program in Rotterdam, an accelerator tackling one of the biggest challenges in food and agriculture. Here’s what I’m learning. I used to be quick to jump to solutions or what I (naively) thought were simple fixes to transition to regenerative agriculture. But the more I learn about…

Mark Shepard is one of the pioneers of regenerative agriculture, and last week, I had the opportunity to attend one of his events in Belgium. His presentation was about water in agriculture, which was fascinating. But the part that stood out to me most was his discussion on applying the “McDonald’s real estate model” to…

Somethign I’ve been thinking about for the last weeks are legumes. It was prompted by these two conversations #1 Podcast interview with Soil Capital CEO Chuck de Liedekerke where he made a comment about legumes being a vital crop for a good rotation, but that there isn’t enough off-take. We all know how powerful legumes…

I’ve been thinking about supermarkets and big food corporations from the poinbt of view that they’re really bad. They’re capturing most of the value in the supply chain, while trying to miminize the share that they’re paying to the actual producers. But understanding better how they’re able to capture this value is a better way…

Would you spend €200,000 per year on ads, if it made you €250,000 in revenue? This largely depends on your margin. But if it was big enough, most people would be willing to make that trade. I know I was. It’s the standard playbook for one of my businesses. It sells digital products and the…

 Is being regenerative enough for consumers to buy your product? The main challenge in marketing regenerative food products is that most consumers don’t know what “regenerative” means. So unless you want to sell to the 0.01% of people who know it and care enough to seek out these products, it’s not the main purchase driver.…

In an episode of the Investing In Regenerative Agriculture podcast, Ethan Soloviev, the Chief Innovation Officer for HowGood was interviewed. In part of this conversation (starts at 42:33), they talked about how to communicate regenerative to consumers, and he shares what’s working and what isn’t. Here are some recaps from that conversation: Regenerative isn’t a…

Ik kwam op de Sustainapoll terecht, een duurzaamheidsonderzoek van oa. Antwerp Management School & bigtrees. Ze bevragen 1000 Belgen mbt duurzaamheid. 2024 is al de tweede editie. Ik heb mijn takeaways bevindingen hieronder opgelijst. Maar heel het rapport is zeker het bekijken waard. Welzijn, energie en beperken CO2 zijn eerste prioriteiten voor Belg Beperken van…

I’m over half way in my 12 projects in 12 months journey, the ideal time check in. What has gone well? The main difference between the past 6 months and the years(!) before is the energy. After being unsure what to do next or how to go about it for so long, it feels good…