The Plan

During the last week, I’ve gotten a bit more clarity over the path ahead.

The unifying mission is simple: Accelerate the transition to regenerative agriculture by creating awesome food products.

It’s still a little rough around the edges, but here is the plan:

Phase 1:

1. Develop awesome food products powered by regenerative agriculture
2. Build an audience that shares this passion
3. Sell directly to them (online, farmers markets, small retail)

Phase 2:

1. Develop a playbook to roll out more products
2. Use passionate audience to leverage distribution

Phase 3:

1. Go international

I’m pretty sure all of the above will take about 5-10 years. And along the way, there will be more challenges that need to be tackled:

• Figure out how to generate interest for regenerative agriculture amongst consumers
• Organize the regenerative agriculture supply chain
• Get started on regenerative agriculture certification
• Solve roadblocks for farmers transitioning from extractive to regenerative agriculture
• To be discovered 🙂